Simple turf war?
Concern for the families of the pilots?
So far it's been a rather insulting, blase "well it's only been 48 hours", which has been repeated in multiple media outlets, meaning a concerted messaging.
Update: concern for keeping the investigation "scene" clean seems reasonable. preventing media from descending on the family and making the investigation more difficult.
Update 2: why not just say that? why not just say they are keeping the information to themselves at the moment? instead of using this lame "we haven't had the 3 seconds required to say the names yet.. .i mean i's only been 48 hours..." excuse.
do they assume the press will be outraged if they are honest?
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